Question: As you have seen through your readings for this unit, developing human resources is a full-time activity and one that should be an ongoing investment in every organization, whether held within or outside of the organization. The investment that the company makes can often be realized quickly through increased sales, reduced waste, and improved HR metrics. What sort of training does your organization or one with which you are familiar, provide? Soft skills or hard skills? Evaluate which of these is more important for an organization's success.
Question: Learning Theories: There are more theories of learning and motivation than have been described in the text. Do a search for a learning or a motivation theory that is not in the text. Write a summary of the theory and suggest how it could be used in training. Respond to at least two of your classmates’ postings.
There are more theories of learning and motivation than described in the text book. Please carry out your own research and find more learning or motivation theories that are not in the text. Include following components in the discussion:
? Describe what the theory is 3-4 sentences).
? Who developed the theory, in what year, and provide brief historical context.
? What major concepts have been in that theory and how such concepts are linked or interdependent with the theory and each component?
? How can you use this theory in training? Offer examples.
? ?What are the strengths and weaknesses of this theory?
? ?Reflect on and suggest how it could be used in your training. Add a conclusion.
Remember, this is a graduate level class, I expect high quality writing and rich information.
Question: Good Will In Price Bidding. – Due by Thursday, Aug. 7th. Sometimes, a bidder on a work contract may bid lower than what would maximize his/her profit from the contract and the reason for that is to create goodwill (to increase expected future business from the buyer). How would you value the goodwill that is obtained in this way?
Question: New Production Introduction – Due by Thursday, Aug. 7th. Bayer Schering Pharma AG, Germany owns the Alka-Seltzer, which was launched in 1931 and was meant for relief of minor aches, pains, inflammation, fever, headache, heartburn, sour stomach, indigestion, and hangovers. The Alka-Seltzer Plus was a spin-off of the original medicine, meant to relieve colds and flu.
The company has recently introduced a new and improved Alka-Seltzer Plus, as described in the TV ad: “The Cold Truth”, (please, watch the ad listed in the Required Readings)
The ad shows that Alka-Seltzer Plus fights cough, body aches, runny nose, sneezing and fever, just like Vicks NyQuil does, but it also now can fight congestion, unlike NyQuil.
Explain how the new Alka-Seltzer Plus has been quality- and price-positioned in an existing market. In your opinion, has Bayer positioned their product appropriately in the market for cold and flu symptoms relief products? Would you advise Bayer to use a skimming or a penetration pricing strategy? Explain your reasoning.
How do you think Proctor and Gamble, the company who produces Vicks NyQuil, would respond to the ad?
Jessica Alba, a famous actress, starts the baby and family products business, The Honest Company, with Christopher Gavigan. Alba and Gavigan set up their site so families can choose what kinds of non-toxic, all-natural products they'd like to use and get them in a bundle. Families can choose all kinds of products from food to hygiene necessities and cleaning supplies. Suppose they are thinking of expanding their business into five domestic markets: Phoenix, Dallas, Chicago, New York, and Atlanta. Assume their primary goal of business is to maximize economic profits, although they want to do business honestly.
Show all your calculations and process. Describe your answer for each question in three- to five-complete sentences.
a. You are a business adviser for Alba and Gavigan. Describe a skimming price and a penetration price, and advise them whether they should charge a skimming price or a penetration price, with supportive reasoning for and against each pricing alternative.
b. Are they likely to make economic profits initially? Can they continue to make economic profits in the long term? Why or why not? Discuss.
c. What advice would you give to Alba and Gavigan to help them make more profit in the long term?
Question: You operate your own small building company and have decided to bid on a government contract to build a pedestrian walkway in a national park during the coming winter. The walkway is to be of standard government design and should involve no unexpected costs. Your present capacity utilization rate is moderate and allows sufficient scope to understand this contract, if you win it. You calculate your incremental costs to be $268,000 and your fully allocated costs to be $440,000. Your usual practice is to add between 60% and 80% to your incremental costs, depending on capacity utilization rate and other factors. You expect three other firms to also bid on this contract, and you have assembled the following competitor intelligence about those companies.
Show all of your calculations and processes. Describe your answers in three- to five-complete sentences.
a. What price would you bid if you must win the project?
b. What price would you bid if you want to maximize the expected value of the contribution from this contract?
c. Defend your answers with discussion, making any assumptions you feel are reasonable and/or are supported by the information provided.